Thursday, 30 May 2019

The Eyes Are the Prize: Eye-Tracking Technology Is Advertising's Holy Grail

quote [ Take a moment to imagine something that made you feel envious, regretful, angry, or happy. It could be something from your social life, family, work, politics, or any media that really moved you. Perhaps it’s a song lyric that perfectly matched your mood. The specific details are likely different for everyone. What matters is whether an emotional trigger moved you to do something.

Now imagine that natural synchronicity, this time coming from an explicit and hidden directive to motivate you to buy something, vote for or against someone, or just stay home. What if they learned exactly what, when, and how to play the right emotion for best results?

When we’re responding emotionally, we lose the veil of rationality and we are most easily manipulated. Someone just needs to know what buttons to push for each of us and then measure, score, and optimize the results over time, closing the loop. ]

This is a really comprehensive breakdown of the dangers that eye tracking will create for influence abuse in AR/VR systems. And to make things even more interesting, the dangers for personal manipulation will jump exponentially when we reach a point where consumer VR EEG becomes viable.

Fun fact: the most advance dry sensor EEG system out there as of about a year ago is made by Neilsen, you know, the TV ratings (and other personal data mining) company. In case you're wondering what kind of mindset is going to have access to this tech initially.

Facebook Ad Algorithm Is a Race and Gender Stereotyping Machine
[SFW] [Virtual & Augmented Reality] [+1 Informative]
[by steele@7:30pmGMT]

Comments

arrowhen said @ 9:31am GMT on 31st May [Score:1 Informative]
I feel bad about VR. I really do. I wanted to believe. I bought an Oculus Rift as soon as I could convince myself I could afford one, and for the first week I was all, "OMG, this is the future! Immersivity and blah blah blah!"

Then I realized that all the games were generic shovelware bullshit (except for GORN -- that game made me realize that I really am the brutal cartoon gladiator I always thought I was!), all the shitty "experiences" for normies who are too cool for videogames were just terrible 90s 3D movies without the artistic gravitas or, you know, length over five minutes, and all the budding social platforms that for a brief shining moment vaguely reminded me of the early days of the internet were just a bunch of 12 year old rich kids awkwardly shambling up to my low-poly avatar and squeaking, "Do you do the sex?" (Also the porn is fucking terrible.)

Then I shoved that shit in a drawer and forgot about it for the past year or so.
steele said @ 1:53pm GMT on 31st May [Score:1 Informative]
arrowhen has been banned for this comment. :P

lol, not gonna lie, there is a lot of crap out there, but I've still found some pretty decent games and experiences. Sadly, I've had very little time to play them these past year or so.

The Lab: it's free, it's fun minigames. Some really good design examples.
Google Earth: I can spend hours in there, just visiting places I've read about, wanted to visit, etc. Some really good 360 photos on there as well.
Google Tiltbrush: I've been trying to find more time to mess around with this lately. Getting high and running through the public sketchbook can be an intense experience. There's a milk bar being trampled by a crazed cow that's pretty hilarious. I started a pretty cool dragon, made a political statement, some fma art.
Google Blocks: Another nifty art program, this one free.
Beat Saber: my friends love this shit, it's a fight just to get them to let me show them other stuff when I bring my vr down to orlando.
Rick and Morty VR: Decent gameplay, has some cool tricks to mess with your personal size perspective.
Budget Cuts: Awesome game, got 14 hours in it. Got lost in that shit.
Duck Season: Jesus Tapdancing Fucking Christ this game is fucking creepy as hell. Gave me nightmares. That dog haunted me for days, I could only play it during the daytime. Still have like 4 or 5 more endings to unlock, I think.
Just in Time Incorporated: Cute little game that showed me, as a wanna be developer lacking graphical talents, you don't need high poly graphics to have fun in VR.
Knockout League: Fun ass boxing game, need to play this more. Love the graphics, the style.
Accounting: haven't tried the plus yet, but the free version was a cute little romp.
The Blu: One of those experiences where getting high and staring at the pretty fishes going by can be insanely relaxing.
Raw Data: Threw out my back trying to dodge a 10 foot tall robot that surprised me. Shoot em up.
Space Pirate trainer: Shootem up arcade space invaders style ish.
Dreamworks Voltron VR Chronicles: Picked it up for like 2 bux on sale, got to fulfill my childhood dream of piloting a lion. Don't expect too much of the game play, but the art style is pretty nifty, you can really feel the depth in the outerspace scenes.

I think Beatsaber is the only game I paid full price for, everything else I just grab on sale. Probably pick up Gorn eventually, but I've been trying to spend more money on Unity Assets than games.

I do still want to make an SEVR type thing. If there's enough interest, I've been thinking about making a multiplayer vr chat room where each individual can stream from a single video server so we can have like movie nights or something like that. Like a private Big Screen type app for just SE. I have had no interest in much of the public social stuff, because as soon as I hear a kid's voice, I'm just out. Never made it past the initial room in Echo Arena (Lone Echo was gorgeous), haven't been able to get my friends together for Rec Room, and VR Chat was a wreck of a program when I last tried it a year ago or so.🤷‍♂️
mechanical contrivance said @ 1:17pm GMT on 31st May
The eyes are the window to the groin.

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