Friday, 30 September 2022
quote [ The actor calls the technology "a great opportunity to go back in time."
Action movie legend Bruce Willis has just become the first Hollywood actor to sell his rights to the possibility of a "digital twin" to the US firm Deepcake, according to The Telegraph. With the use of deepfake technology, Willis has offered his likeness to be used onscreen for future projects, following his first experience with the digital media manipulation in a commercial for Russian phone service, MegaFon, last year. ]
Hollywood has been trending towards this for a while now. Significant portion of film has always been artifice.
Article: Actor Bruce Willis Becomes First Celebrity to Sell Rights to Deepfake Firm