Tuesday, 6 August 2019

The secret history of why soda companies switched from sugar to high-fructose corn syrup

quote [ Nixon, Reagan, and a Midwestern Machiavelli all figure. ]

Nothing to add to that quote.
[SFW] [food & drink] [+3 Interesting]
[by Paracetamol@7:21pmGMT]

Comments

buckaroo50 said @ 4:41pm GMT on 7th Aug [Score:1 Insightful]
The latest Freakonomics episode touches on this too:

http://freakonomics.com/podcast/farms-race/
lilmookieesquire said @ 1:09am GMT on 7th Aug
Nixon and corn innit? The 70s was really a pivotal decade.
lilmookieesquire said @ 1:57am GMT on 7th Aug [Score:1 Underrated]
Oh that’s slick. I didn’t realize he supported sugar quotas to jack up the sugar price to make HFCS more competitive. Weird the sugar industry likes him.
Paracetamol said @ 4:30am GMT on 7th Aug
Indeed!
captainstubing said @ 10:56am GMT on 7th Aug
The story of bourbon is similar in terms of industries that provided inputs (or really wanted to) getting a walk up start in shaping the regulation of what could be called bourbon. The use of corn, and oak barrels, are all a product of various side deals struck as bourbon production became codified. Doubtless a similar set of conditions surrounded the codifying of tequila production. Most of the selling points of bourbon are really regulatory requirements set out after the logs were rolled back in the day.

Rum is still pretty wild west on the whole, and that is part of the reason it is such a fun spirit category to work your way through.

Full disclosure: utter bourbon slut here. Also a big fan of often overlooked institutional impacts on industries. Even bigger fan of marketer's attempts at turning these fetters into product features and how we all nod and judge quality on these points. We love to be fooled.

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