Saturday, 17 October 2020

How to Hoard Tab

quote [ Pour one out for the TaBbies—Tab Cola has been discontinued by Coca Cola. With nearly zero market share and limited availability, you might be surprised to learn that Tab even still exists. But the once-popular zero-calorie drink has been kept afloat by intensely devoted fans—also known as TaBaholics—who have already been stockpiling the distinct, slightly bitter cola for years. ]

Tab, Tab Cola, what a beautiful drink…
[SFW] [food & drink] [+1 Informative]
[by ScoobySnacks]
<-- Entry / Comment History

cb361 said @ 5:10pm GMT on 17th October
Fizzled Out: Why Coca-Cola Purposely Designed a Soft Drink to Fail

cb361 said @ 5:12pm GMT on 17th October
Fizzled Out: Why Coca-Cola Purposely Designed a Soft Drink to Fail

Zyman believed that the presence of Tab Clear on shelves would confuse consumers into believing Crystal Pepsi was a diet drink. By blurring the lines and confusing consumers who wanted either a calorie-free drink or a full-bodied indulgence, Zyman expected Tab Clear to be a dud and bring Crystal Pepsi down right along with it.



<-- Entry / Current Comment
cb361 said @ 5:10pm GMT on 17th October [Score:3 Insightful]
Fizzled Out: Why Coca-Cola Purposely Designed a Soft Drink to Fail

Zyman believed that the presence of Tab Clear on shelves would confuse consumers into believing Crystal Pepsi was a diet drink. By blurring the lines and confusing consumers who wanted either a calorie-free drink or a full-bodied indulgence, Zyman expected Tab Clear to be a dud and bring Crystal Pepsi down right along with it.




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